For Contractors Who Want to Build, Not Chase Leads

Your Crews Should Be Building Pools — Not Chasing Unqualified Leads.

When you're on a job site covered in dust, you shouldn't have to worry about unvetted inquiries slipping through the cracks. We run high-converting ad campaigns and instantly qualify homeowners into confirmed calendar appointments — with zero extra tech hassle for you.

One Builder Per Territory
Instant Text Follow-Up, Day or Night
See Every Dollar and Every Booking

Pool contractor in a cap standing at a real backyard pool excavation site

Real job site · Real crews

Today's Activity

Live

Homeowner Sees Your AdYour zip codes only
Quiz Filters Budget & Ownership$80k–$120k · Owns the home
Instant Auto-Text SentSent in 47 seconds
Confirmed Consultation in Your CalendarTue 10:30 AM

Average first reply to a new homeowner: 47 seconds

The Problem

A Full Calendar Means Nothing If the Projects Don't Fit.

Stop burning time on renters, $5k budgets, and unreturned phone calls. We know how your day actually looks:

Unqualified Agency Lead

Unknown Budget
Unconfirmed Property Owner
Manual Follow-Up (3 days late)
Contact Form Only

HEINEKE & FRAATZ System

$60k+ Budget Confirmed
Homeowner Verified
Instant 60-Sec SMS/WhatsApp Reply
Consultation Scheduled

The Job Site Reality

You're managing crews, checking tile cuts, and handling inspections. When a potential lead submits a form, you can't call them back within 5 minutes. By 5 PM, they've already called three other pool builders.

The $5,000 Budget Renter

Generic Facebook ads bring you 50 leads a month — but 45 of them are renters, people with $5,000 budgets, or tire kickers who waste 30 minutes of your time on the phone.

Agencies That Speak a Different Language

Agencies pitch you 'impressions', 'CPL', and 'pixel optimization'. You don't care about marketing slang — you just want to know if the ads are running, what they cost, and if serious buyers are showing up.

The Solution

You Build the Backyard. We Fill the Pipeline.

Zero complicated software to learn. Zero hours wasted on unqualified form fills.

Our Campaign Types

Campaigns Tailored to What You Want to Build.

We don't force you into a one-size-fits-all model. We align our acquisition system with your highest-margin services.

Ad Creative Lab

How We Turn Local Homeowners Into Appointments.

We don't force a one-size-fits-all ad style. We analyze what content you already have (or can easily shoot on site), test what your local market responds to best, and build custom campaigns that convert interested local homeowners into properly vetted appointments.

Pool builder in a cap filming a phone walk-through on a real job site

Complete Transparency. Zero Black-Box Secrets.

No complicated dashboards. Just one clean private view where you can see exactly where your ad dollars go and who is booked on your schedule.

Aqua Ridge Pools · Scottsdale Pilot

Synced 2 min ago

Live Ad Spend

$1,240

of $2,500 budget

Consultations Booked

this month

Avg. Project Value

$85k

confirmed range

Estimated Pipeline Value

$1.19M

open projects

Action Required

Upload 2 job site photos for the new ad campaign
Add your quote for the Tuesday consultation

Who Is Booked This Week

Response time

Lead	Zip	Budget	Status	1st Contact
M. Alvarez	85254	$120k+	Booked	00:38
J. Whitfield	85258	$80k–$120k	Contacted	00:52
R. Delgado	85251	$50k–$80k	Qualified	01:04
S. Brennan	85260	$120k+	Booked	00:29

See The Filter

Try the Quiz Every Homeowner Has to Pass.

This is exactly what a homeowner fills out before they can land on your schedule.

1What type of project are you planning?
2What is your estimated budget?
3When would you like to start?

quiz.poolpartner.app

Step 1 of 3

What type of project are you planning?

Objection Room

Straight Answers. No Sales Pitch.

Portrait of Farina, co-founder of HEINEKE & FRAATZ — Farina
Architecture & Conversion Copy

Portrait of Robert, co-founder of HEINEKE & FRAATZ — Robert
Ad Systems & Campaign Performance

Founded by Architecture & Performance Copywriting Experts

Built in Germany. Designed to Win on U.S. Job Sites.

We are Farina and Robert. Farina brings a background in architecture and high-converting copywriting, understanding how high-ticket homeowner decisions, spatial planning, and buyer trust actually work. Robert runs successful performance ad systems in Germany with a sharp focus on Meta ads, tracking, and campaign ROI.

We didn't start HEINEKE & FRAATZ to be "just another marketing agency". We built this to give hardworking U.S. pool contractors a reliable, precise, construction-aware system so their crews can build amazing backyards without worrying about where the next qualified project is coming from.

Discipline: Architectural planning applied to lead flow
Focus: Pool builders & remodelers only
Model: One partner per defined market

Pilot Offer

Apply For Your Market Territory.

01
Quick Territory Check
We check whether your metro is still open, what you build, and how many consultations your crew can actually handle.
02
Agree on Pilot Terms & Budget
Budget floors, lead criteria, response times, and ad spend are agreed in writing before a single dollar is spent.
03
Launch & Fill Pipeline
Ads, quiz, instant texts, and your private view go live — usually within days of approval.

Real Proof. No Fake Reviews.

Anonymized screens from live campaign builds
Real-time SMS & WhatsApp response logs with timestamps
Private view previews with spend and booking data
Calendar previews that sync to the calendar you already use

No fake client logos. No generic stock testimonials.

Next Step

Check whether your territory is still open before we hand it to another builder.

Exclusive territory reservation · No long-term lock-in contracts without proven alignment

FAQ

Your Crews Should Be Building Pools — Not Chasing Unqualified Leads.